Laboratories Polivé has selected GOLD Space Planning to simplify the execution of its assortment recommendations for its pharmacy and speciality outlets streamlining its merchandising process.
Founded in 1958 by L’Oreal and then acquired by Johnson and Johnson, the company became independent under the leadership of Alain Boutboul and rebranded Laboratoires Polivé in 2012. With a 30% market share, the Dodie brand is a market leader in the pharmacy channel.
With GOLD Space Planning Dodie will:
- Benefit from store-specific planograms
- Be able to deliver more relevant merchandising recommendations to its retailer partners
- Identify opportunities to grow sales through more effective merchandising
“GOLD Space Planning will support our strong policy of continuous innovation and ensure we deliver improved products, that are bought to market quickly, for our customers,” said Alain Boutboul, President Dodie. “By streamlining our merchandising process, we will be able to focus more time on delivering value add recommendations to our retailer partners.”
