GfK’s MRI and SymphonyAI’s Simmons Research Combine in Joint Venture

February 12, 2019

Two leading providers of syndicated media research and consumer intelligence in the United States join forces to better serve clients. MRI and Simmons Research will immediately combine in a joint venture to be called MRI-Simmons. The JV will be co-owned by GfK and SymphonyAI Group, with GfK as the majority partner.