Simmons Launches Brand Catalyst: AI insights for marketers
Simmons has launched Brand Catalyst, an advanced brand strategy and predictive segmentation tool. Built on the Simmons Insights platform with Smart Search technology, Brand Catalyst helps brand marketers and their agencies understand consumer perception towards their brands using advanced psychographics, intent, category preferences, brand and product consumption patterns. Brand Catalyst also uses advance predictive models to identify potential prospects and their characteristics. A built-in recommendation engine converts all these differentiating attributes (including over 200,000 consumer data points) to create unique consumer personas for a brand.