ANALYST report:

Three insights to consider before using AI in your demand forecast

Key benefits AI offers demand planning

Using artificial intelligence in demand planning can unlock substantial benefits, but it requires change management and talent development. This Gartner ® research : ‘Three Basic Actions to Start in Order to Use Artificial Intelligence in Demand Planning’ helps supply chain planning leaders understand the fundamentals and challenges to start the journey to use AI in demand planning.

The report will give retailers and CPGs insights into how to prepare for successful adoption of AI to:

  • Create event-based demand plans, including the implication of a combination or pricing change along with a promotional plan.

  • Use demand sensing, leveraging AI to adjust short-term demand plans based on key information, such as the impact of customer inventory for a CPG’s sales or how a projected heat wave may affect cold beverage sales.

  • Better automate demand planning using automated and dynamic product clustering the reflects similar and contrasting product behaviors.
 

Gartner “Three Basic Actions to Start in Order to Use Artificial Intelligence in Demand Planning,” Micheal Youssef, Refreshed 5 June 2021, Published 2 December 2019.

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