International logistics services and distribution company AppleCity selects SymphonyAI for warehouse management

05.23.2019 | By Mark Speyers

DALLAS – May 30, 2019 – SymphonyAI, the leading global provider of AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain, today announced that APPLECity, a leading logistics services and distributor for major global manufacturers since 1996, will implement SymphonyAI Warehouse Management across three countries.

APPLECity creates and increases value for its customers by providing them with high-quality products and services. In addition to being the largest distributor of Procter and Gamble products in the region, it offers services including management of warehouse logistics processes, control and auditing, project management, IT support and more.

The company operates in several countries and, in order to modernize its processes, it decided to incorporate a singular, integrated platform for its many distribution centers (DCs).

“When you manage a distribution network as large and complex as our company does, you quickly understand the challenges that take place,” said Nurlan Orazymbetov, Vice President of Logistics at APPLECity. “The processes don’t lie. Either they work smoothly, or they require improvements and optimization. The SymphonyAI solution gives us an integrated platform that offers real-time visibility to improve our performance at lower costs.”

After a thorough review of the market, the new warehouse management solutions were selected to provide flexible capabilities and to set up modernized, end-to-end DC processes with full traceability.

“When a logistics and distribution company like APPLECity selects your solutions, you know the software will be put to the test,” said Stanislav Krupnik, General Manager, RCIS and Head of Sales – CE, SymphonyAI. “At the same time, it brings our team great satisfaction to know that our software will improve processes and financials, drive significant value and ultimately, improve the experience of another market leader.”


About SymphonyAI

SymphonyAI is the leading global provider of role-specific, AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain. Our proven, industry-leading, AI-enabled software, coupled with the industry’s only conversational natural-language AI interface, CINDE, provides key users with proven prescriptive and preemptive recommendations that make it easy to identify end-to-end growth opportunities, activate plans, and realize measurable profit and revenue growth. Our solutions are specific to key decision-maker roles focused on profitable growth across the retail value chain from source to consumer. With our strong global partner ecosystem, we serve more than 1,200 organizations worldwide – including 15 of the top 25 global grocery retailers, 25 of the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains – all through the Microsoft Azure Cloud. SymphonyAI is a SymphonyAI company. More at

Connect with SymphonyAI and CINDE on social media:
Twitter: @CINDE_AI

About SymphonyAI

SymphonyAI is a group of companies that provide the leading AI-centric solutions for transforming the business enterprise by driving revenue growth and operational excellence, for the retail, CPG, healthcare and industrial verticals, and for finance, IT and other key enterprise horizontal functions. Founded by Dr. Romesh Wadhwani, SymphonyAI is one of the fastest growing companies in the business-to-business AI solutions sector with revenue this year of $275 million and 1,500 employees. More at

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