The New Rules of Grocery E-Commerce Success

E-commerce Is Back in Growth Mode

Every grocer has felt the squeeze: online orders rise, operations strain, and the path to profit gets blurry. Online grocery is surging again, but growth looks different this time.
Our latest research points to a new growth pattern: omnichannel grocery customers who shop everywhere, and a rush of smaller, faster baskets that demand smarter, more connected operations.

The report takes a close look at what’s really happening in grocery e-commerce—real data from leading retailers showing where the next wave of growth will come from and what it takes to capture it. Then, join our retail experts for a debrief as they unpack the insights and show how leading retailers are already turning omnichannel challenges into results.

You’ll learn:

• How omnichannel shoppers spend up to 16% more and show 3x greater loyalty than in-store–only customers
• Why small baskets are fueling record sales growth — and how to maximize their potential
• What’s behind declining purchase frequency, and how subscription programs can turn occasional shoppers into loyal regulars
• Actionable strategies to target high-value in-store customers and unlock new incremental sales

Ready to see what’s next? Get the insights and practical steps to make your next wave of e-commerce growth your most profitable yet.