Assortment Optimization

Create assortments that delight shoppers

Eliminate yesterday’s static, infrequent assortment updates. Tap the power of AI to optimize assortments across every category and store to meet customer needs, delight shoppers, and drive sales.

Get the Assortment Optimization data sheet
Deliver targeted category sales growth.

Rapidly deploy and tune customer-centric assortments

Simplify the complex, rapidly

SymphonyAI takes on the complexity of product assortment so you don’t have to. Create custom space and supply chain-aware assortments for every format and store, proactively updating assortments as things change – in a fraction of the time.

Create better assortments that drive loyalty

Create local customer-centric assortments and react quickly to changing needs with intelligent store clustering and transferable demand models.

Collaborate more quickly and seamlessly with CPG partners

Rapidly collaborate with CPGs on adjustments and category reviews with a singular, unified view of assortment data and performance.

Effortless scenario planning

Automatically create multiple scenarios and customize configurations to create assortments that work for your specific targets and constraints. Seamless downstream integration with shelf planning and space planning tools for end-to-end category management workflow. Improved optimization based on transferrable demand, incrementality, forecasted sales and GenAI product attributes.

Assortment optimization planogram screenshot

Improved retailer and vendor collaboration

Facilitate CPG and retailer collaboration to drive maximum category results by sharing category assortment recommendations with category advisors. Assortment Optimization is fully space and inventory aware and scales to store level decision making.

Assortment optimization screenshot collage

Better SKU rationalization and new product introductions (NPIs)

Quickly understand where SKUs can be rationalized or substituted, for higher customer satisfaction. Minimize manual inputs and reduce time and redundancy by cloning existing products for NPIs, allowing attributes, dimensions, and performance to be populated.

Assortment optimization space aware screenshot

Explainable results

Unlike “black box” AI models, our models provide explainable results so you understand the basis for recommendations and can make adjustments as needed. Loyalty metrics are calculated to the store level and always reflect the latest data. Transferrable demand and incrementality are key tenants of decision-making.

Assortment optimization copilot screenshot

Rapid, real, relevant results

  • 2 – 3%

    sales growth per category

  • 50%

    less time in the tool by allowing the AI assortment engine to do the heavy lifting

  • 25%

    improvement in workflow with automatic connection to clustering and planogram processes

Merchandising and Marketing product suite

Real-time prescriptive insights that uncover opportunities and actions required to anticipate and respond to customer needs and accelerate growth.

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