Shelf planning, alternatively referred to as micro-space planning, is the practice of creating planograms that determine the location and quantity of products on retail shelves and other fixture types.
Product assortments grouped in planograms is a core merchandising practice that ensures retailers present shoppers with an optimal range of products to drive satisfaction. Shelf planning is a critical component of a retailer’s overall merchandising strategy because it ensures the offering of products availability to shoppers is most reflective of their evolving preferences and the introduction of new items is accommodate.
