S&OP (sales and operations planning)

What is S&OP (sales and operations planning)?

S&OP refers to sales and operations planning which is an integrated planning process to align product supply with demand forecasts across business.

Why is S&OP (sales and operations planning) important?

S&OP is critical for long range cross-functional planning because it integrates demand forecasts, supply plans and financial objectives across an organization to increase the likelihood business goals are achieved.