Rimi Baltic implements cloud-based SymphonyAI Retail CPG micro and macro space solutions


DALLAS – March 14, 2023 – SymphonyAI Retail CPG, a SymphonyAI division, announced today that leading retailer Rimi Baltic has successfully implemented multiple SymphonyAI cloud-based macro and micro space solutions, resulting in increased efficiency and improved communication between different teams.

Rimi Baltic has implemented the SymphonyAI Retail CPG space platform, including Store View planogram distribution, Assortment Optimization, Shelf Planning and Category Insights reporting across its stores in Latvia, Estonia and Lithuania. Rimi Baltic is also currently working with SymphonyAI to implement floor planning. Taken as a whole, these solutions deliver customer-focused space planning processes on both the macro and micro level, leveraging data-driven decisions across all three Baltic countries to better engage in-store shoppers.

Using SymphonyAI Retail CPG solutions on Microsoft Azure, Rimi Baltic is focused on achieving more efficiencies in planogram design, deployment and compliance with improved communication between headquarters and stores. Rimi Baltic and SymphonyAI are also rapidly implementing planogram automation across all stores. The SymphonyAI Retail CPG solutions are successfully integrated with critical Rimi Baltic systems of record, including existing master data management and supply chain management.

“We are very excited about the successful implementation of our cloud-based SymphonyAI solutions and the positive impact they will have on our business,” said Kaspars Karaševskis, Placement Strategist, Rimi Baltic. “We look forward to continuing to drive innovation and improve our operations with the help of these tools. In the coming months, we will leverage advanced space planning capabilities, including floor planning across Estonia, Latvia and Lithuania, with the help of dedicated expertise from SymphonyAI to achieve the measurable business impact goals defined for this expansion phase.”

“We deeply value the partnership with Rimi Baltic, and we are excited at how their in-house experts consistently demonstrate innovation and best practices that can serve as a model for other customers going forward,” said Charisse Jacques, General Manager and COO, Customer and Category Management Solutions for SymphonyAI Retail CPG. “Rimi Baltic uses its deep experience in implementing sophisticated technology systems. The blended team is achieving business goals with outstanding productivity and collaboration.”

About Rimi Baltic

Rimi Baltic (part of the Swedish ICA group) is one of the largest retailers in the Baltic States. It operates four chains that are favorites among customers — Rimi Hyper, Rimi Super, Rimi Mini, and Rimi Express. Since 2020, Rimi Baltic also operates an e-store in all three Baltic countries. The company employs more than 12,000 people across the Baltics.

About SymphonyAI Retail | CPG

SymphonyAI Retail CPG, a SymphonyAI division, is a leading provider of end-to-end, integrated AI-powered merchandising, marketing, and supply chain solutions for retailers and CPG manufacturers worldwide. Harnessing the power of AI, SymphonyAI Retail CPG solutions enhance agility, performance, and revenue growth across the retail value chain from source to consumer. Trusted by leading retailers and manufacturers, SymphonyAI Retail CPG serves 15 of the top 25 global grocery retailers, the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains. SymphonyAI Retail CPG is transforming retail and building a culture of contributing to positive change: SymphonyAI Retail CPG achieved 2022 Great Place to Work certification in all nine countries for which it was eligible.

About SymphonyAI

SymphonyAI is building the leading enterprise AI SaaS company for digital transformation across the most critical and resilient growth verticals, including retail, consumer packaged goods, finance, manufacturing, media, and IT/enterprise service management. SymphonyAI verticals have many leading enterprises as clients. Since its founding in 2017, SymphonyAI has grown rapidly to 3,000 talented leaders, data scientists, and other professionals. SymphonyAI is an SAIGroup company, backed by a $1 billion commitment from Dr. Romesh Wadhwani, a successful entrepreneur and philanthropist.