Press release

Wolfcraft selects Symphony GOLD to optimize space planning


As of 11 January, 2018 Symphony GOLD became the Retail Solutions Division of SymphonyAI.

PARIS – April 4, 2017 – Wolfcraft, the German manufacturer of power tool accessories, has selected Symphony GOLD’s space planning and optimization solutions. The Wolfcraft Category Management team will be able to analyze and evaluate customer purchasing behavior and create optimized planograms. This enables them to collaborate more effectively with their retail partners and deliver recommendations that help to maximize category growth.

“Symphony GOLD’s space planning solutions help us to digitally map the category management process – from the management of market research data and assortment recommendations to the placement of individual products on shelf, and their visualization,” said Dirk Gäb, Head of Category Management at Wolfcraft. “Symphony GOLD has enabled us to accelerate our entire merchandising workflow.”