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Weathering the OTT Data Storm with Allen Media Group

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09.28.2023
 

Discover how The Weather Channel is leveraging data collection and analysis to successfully track revenue performance and gain content insight, despite the low-visibility conditions of today’s complex media ecosystem.

Paul Hutton, Senior Director of Digital Intelligence for The Weather Channel and Mark Moeder, CEO, of SymphonyAI Media delve into the fascinating world of data collection and analysis within the dynamic landscape of OTT media.

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