What is Connected Retail?
Connected Retail is the use of predictive and generative AI to increase the value of data by unifying disparate sources of information to accelerate and improve decision-making accuracy and business performance.
Why is Connected Retail important?
Connected Retail is essential for effectively serving shoppers and improving operational efficiency because it solves challenges related to increased data volumes and the often siloed nature of information that detracts from its utility. Connected Retail integrates data from all touchpoints to deliver precise, actionable insights to make smarter decisions, streamline operations, and improve promotions. Eliminating organizational silos and providing real-time analytics let retailers understand performance, optimize inventory, and align strategies with customer demand to increase efficiency, customer loyalty and drive growth.
