Press release

Dirk Rossmann GmbH replaces shelf optimization system with automation solution


DALLAS –  Sept. 29, 2020 – SymphonyAI, the leading global provider of integrated AI-enabled marketing, merchandising, and supply chain solutions for FMCG retailers and manufacturers, today announced that the Rossmann drugstore chain has selected SymphonyAI’s shelf space planning and planogram automation solutions to create store-specific planograms, optimize supply chain integration, and ensure improved shelf availability in all its German stores.

To meet the increasing customer demand and to improve customer satisfaction in stores, Rossmann decided to partner with SymphonyAI to optimize central and store processes. To do this, it will use SymphonyAI shelf planning and automation solutions. This will optimize the availability of products in all German stores using store-specific planning.

“We see a lot of potential in our central processes and stores,” said Uwe Matthäus, Managing Director of Buying at Rossmann. “As soon as we are in a position to align our stores to customer requirements more locally, it will have an obvious positive effect for our customers and our company.”

SymphonyAI shelf planning will allow Rossmann to link existing data with customer behavior and existing processes to meet the shopping behavior of customers at all store locations. The new solution for planogram optimization has a direct impact on implementing the category management concept in the stores by reducing manual steps and time.

Uwe Matthäus added “We have evaluated the market very intensively, and after initial successes in the implementation project and a rapid realization of value, we are sure that SymphonyAI provides what we need. In SymphonyAI, we have found a partner who is not just familiar with our business, but also works with us to achieve the goals we have set for ourselves.”

“Symphony is pleased to welcome Rossmann as a new customer in Germany, contributing to our extensive growth in DACH,“ said Arnaud Gauthier, President, CCO, International, SymphonyAI. “Every customer who chooses this future-oriented and technologically revolutionary solution is part of a global community and benefits from its knowledge, regardless of the individual requirements of their respective projects.”

Learn more about shelf planning and planogram automation.


About Rossmann

The inventor of the drugstore in Germany, Dirk Rossmann opened the first drugstore market in Hanover in 1972. Today, Rossmann is one of the largest drugstore chains in Europe, having 56,200 employees and 4,088 stores in Europe. Customers find a particularly extensive range of products covering all areas of daily life. 4,600 of a total of 21,700 drugstores articles belong to 28 private Rossman labels. Since 1999, customers have also been able to find the wide range of products online. Customers appreciate the offering of 2,700 exclusive articles as well as information on various topics. Rossmann highly values the topic of sustainability, as it continuously works on making its products and packaging more sustainable. In addition, the ecological and social commitment is being further expanded to all corporate divisions. Turnover in 2019: 10 billion euros (Germany: 7 billion euros).

About SymphonyAI

SymphonyAI is the leading global provider of role-specific, AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain. Our proven, industry-leading, AI-enabled software, coupled with the industry’s only conversational natural-language AI interface, CINDE, provides key users with proven prescriptive and preemptive recommendations that make it easy to identify end-to-end growth opportunities, activate plans, and realize measurable profit and revenue growth. Our solutions are specific to key decision-maker roles focused on profitable growth across the retail value chain from source to consumer. With our strong global partner ecosystem, we serve more than 1,200 organizations worldwide – including 15 of the top 25 global grocery retailers, 25 of the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains – all through the Microsoft Azure Cloud. SymphonyAI is a SymphonyAI company. More at

About SymphonyAI

SymphonyAI is the fastest-growing private group of B2B AI companies, backed by a $1 billion commitment to deliver next-generation AI solutions for transforming the enterprise. SymphonyAI addresses use cases in healthcare and life sciences, retail and CPG, industrial manufacturing, energy, oil and gas, media and entertainment, defense, and financial services. Since its founding in 2017, SymphonyAI Group has grown rapidly to a group of seven companies with a combined revenue run rate of more than $300 million. Over 2,000 talented leaders, data scientists, and other professionals operate the group under the leadership of one of Silicon Valley’s most successful serial entrepreneurs, Dr. Romesh Wadhwani. Website:

Media Contact

Adrienne Newcomb
Ketner Group Communications (for SymphonyAI)