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Assortment Optimization

What is Assortment Optimization?

Assortment optimization is a data-driven analytical process that incorporates numerous variables such as sales history and consumer trends to offer a product mix that balances objectives such as customer choice, localization, sales and profitability.

Why is Assortment Optimization important?

Presenting product assortments that balances customer choice with inventory productivity and profitability goals is essential for retail success due to the major impact on shopper satisfaction and competitive advantage.

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