< Back to Glossary

Data Monetization

What is Data Monetization?

Data monetization is the practice of identifying and realizing the value of data generated by retail operations to create alternative revenue sources distinct from the sale of products.

Why is Data Monetization important?

Retail operations such as shopper loyalty programs, supply chains and e-commerce businesses generate large volumes of data. As these data volumes have grown so has the ability of sophisticated technology to uncover high value insights that are mutually beneficial to trading partners. Through data monetization, retailers can facilitate collaboration, increase sales, expand margins, drive shopper loyalty and improve supply chain efficiency while generate alternative revenues and co-creating value with partners.

Latest Insights

How AI-powered supply chains overcome tariff troubles
 
04.17.2025 Blog

How AI-powered supply chains overcome tariff troubles

Retail / CPG Square Icon Svg
Grocery Sentiment Index (GSI) – Q1 2025 Resilient shoppers tune out tariff noise
 
04.16.2025 Webinar

Grocery Sentiment Index – Q1 2025: Resilient shoppers tune out tariff noise

Retail / CPG Square Icon Svg
The ultimate use case for agentic AI in retail
 
03.13.2025 Blog

The ultimate use case for agentic AI in retail

Retail / CPG Square Icon Svg