Case study

Extrafarma’s Commercial and Logistics VP credits Personalized Marketing for recent successes

07.20.2022 | By Mark Speyers
 

 

Renato Stafanoni, Commercial and Logistics Director for Extrafarma, one of the largest Brazilian pharmaceutical retailers, explains the power of SymphonyAI’s Personalized Marketing solution. He discusses how Extrafarma can now leverage shopper insights to provide personalized shopper journeys and more proactively offer products and services.

 

“Extrafarma has always been recognized for its excellence in in-store service. The strength was enhanced by the partnership with Symphony Retail because it enabled us to effectively understand individual shopper buying behaviors and the profile of each of our customers.

“This partnership was fundamental for us to evolve in the process and in the personalizing journey for our shoppers, which is to offer products and services in an increasingly proactive way. This knowledge is very valuable to us at Extrafarma.”

Renato Stefanoni, Commercial and Logistics Director, Extrafarma

Latest Insights

 
02.26.2024 Blog

Lacking Data and Tools: The 8 Barriers to OTT Insights

Media
Purpose-built vertical AI—SymphonyAI’s unique strategy for vertical SaaS industry solutions
 
02.26.2024 Blog

Purpose-Built Vertical AI—SymphonyAI’s Unique Strategy for Vertical SaaS Industry Solutions

SymphonyAI
SymphonyAI’s Gen AI-First Design Evolution
 
02.23.2024 Blog

SymphonyAI’s Gen AI-First Design Evolution

SymphonyAI