Case study

Extrafarma's CRM team reaps the benefits of Personalized Marketing

SymphonyAI team
 

[responsive-iframe][/responsive-iframe]

 

CRM manager, Flavio Almeida, of Extrafarma, one of the largest Brazilian pharmaceutical retailers, discusses the power of SymphonyAI’s Personalized Marketing solution and how it enables them to enhance their customer loyalty program, which boasts more than 10 million members.

[accordion][accordion_panel title=”Read Video Transcript”]

“The model we adopted together is a win-win-win model. It’s a win for the customer, who feels recognized and valued by receiving an additional discount for a product he usually buys. The manufacturer wins as the customer loyalty solutions protects the loyalty of shoppers for its brands. And it’s a win for the retailer, right? Extrafarma gets greater customer loyalty, which translates into an increase in average spending – an increase in revenue.

“This recipe for success makes for very happy with our partnership with Symphony Retail.”

Flavio Almeida, CRM Manager, Extrafarma

[/accordion_panel][/accordion]

Latest Insights

 
06.12.2024 Webinar

Autonomous merchandising and the quest for shelf planning excellence

Retail / CPG Square Icon Svg
convenience fuel retailing Fuel Retail Analytics
 
05.17.2024 Blog

Shopper Analytics Give Convenience Retailers Fuel to Increase Loyalty and In-Store Sales

Retail / CPG Square Icon Svg
Kraft Heinz Strengthens Retailer Collaboration and Shopper Focus
 
Case study

Kraft Heinz Strengthens Retailer Collaboration and Shopper Focus

Retail / CPG Square Icon Svg