What is FMCG (fast-moving consumer goods)?
FMCG is an acronym for fast-moving consumer goods, a subset of consumer packaged goods distinguished by a high rate of sales velocity.
Why is FMCG (fast-moving consumer goods) important?
FMCG represent an important distinction in the world of consumer goods because of the focus on product categories with the highest rate of sales which have different supply chain requirements when compared to other CPG product categories with slower sales velocities.
