Blog

Douglas standardizes on Symphony EYC for Store Specific Space Planning

02.12.2014 | By Mark Speyers
 

[callout type=”callout–reduced-pad”]

As of 11 January, 2018 Symphony EYC became the Customer Intelligence Division of SymphonyAI.

[/callout]

Douglas logoWith over 400 stores in Germany, leading beauty products retailer Parfümerie Douglas is now live on Symphony EYC’s floor and shelf space solutions. Part of the company’s strategy is to significantly improve its merchandising processes and the Symphony EYC solutions are enabling Douglas to optimize assortments and ensure that recommendations are space aware and store-specific.

“After a thorough market comparison, it was Symphony EYC’s proven Store-Specific Space Planning solutions and depth of market knowledge that made the decision simple. This investment is enabling us to reach our objective of delivering to our teams planograms that are relevant to our stores and the customers who shop in them.”

About Parfümerie Douglas

Douglas operates approximately 1,200 perfumeries in 18 countries, it is the market leader in Europe and its retail outlets are renowned for excellent service, quality products and a sophisticated ambiance.

Latest Insights

convenience fuel retailing Fuel Retail Analytics
 
05.17.2024 Blog

Shopper Analytics Give Convenience Retailers Fuel to Increase Loyalty and In-Store Sales

Retail / CPG Square Icon Svg
Using vertical AI to solve specific business problems
 
Video

Using vertical AI to solve specific business problems

AI Square Icon Svg
Introducing SensaAI for Sanctions
 
Video

Introducing SensaAI for Sanctions

Financial Services Square Icon Svg