Act on What Shoppers Do: Unlock Behavior, Drive Results

Webinar Summary:

In this data-rich CMA webinar, hosted in partnership with SymphonyAI, grocery retail experts Josh McCann and Leticia Berthier introduce the Grocery Sentiment Index (GSI)—a quarterly benchmark powered by AI that analyzes billions of real shopper transactions to uncover behavioral insights. Designed for Chief Merchants, Supply Chain VPs, and Store Operations leaders, this session explores how retailers can use predictive, generative, and agentic AI analytics to align strategy with actual customer behavior and drive tangible business outcomes in Q2 and beyond.

Webinar Highlights:

Grocery Sentiment Index (GSI) Explained:

• How SymphonyAI uses behavioral data from 64M households to track real-time shopper sentiment.
• AI interprets billions of transactions—revealing what shoppers do, not just what they say.

Regional Shopper Trends:

• U.S.: Positive momentum with traffic growth, loyal shopper activity, and strong protein/staple sales.
• Europe & Asia: Sentiment decline driven by price sensitivity and reduced indulgence spending.

AI-Powered Retail Recommendations:

• Europe/Asia: Enhance value perception through pricing, private label, and targeted loyalty.
• U.S.: Boost traffic with trip drivers, KVI focus, bundling, and omnichannel retail media.

Turning Insights into Action:

• Predictive, generative, and agentic AI enable fast, scalable execution.
• Real-world use cases: Dynamic pricing, personalized promotions, and collaborative retailer-CPG planning.

Unlock Shopper Insights That Drive Growth

Fill out the form to watch the full CMA webinar and discover how leading retailers are using AI-powered behavioral data—not surveys—to uncover demand trends, regional shifts, and proven tactics for loyalty and revenue growth. Don’t miss this deep dive into the Grocery Sentiment Index (GSI) with actionable strategies from SymphonyAI experts.