CPG
See what’s happening on every shelf, at every retailer
CINDE gives CPG brands real-time category intelligence and retailer collaboration on one platform.
Revenue growth management depends on pricing, promotion, and assortment decisions working together
Most CPG teams make those decisions with fragmented data across retailers and weeks of manual aggregation. By the time insights reach the field, shelf conditions have changed, execution gaps have gone undetected, and promotions have run without verification.
Unified cross-retailer intelligence
See category performance, share trends, and competitive dynamics across all retail partners in one view. 219 CPG companies already use the platform to replace weeks of manual data compilation with analytics across sales, promotions, assortment, and shopper behavior.
Joint category planning with retailers
Collaborate with retail partners on shared assortment, promotion, and pricing recommendations, grounded in the same source of truth. 576 active CPG users across 70 companies work alongside their retail counterparts on the platform today.
Shelf-level execution verification
Know whether promotions are actually on shelf, whether planograms match the agreed plan, and where availability gaps are costing sales. Real-time shelf intelligence replaces periodic audits with continuous visibility, so your field team acts on what’s happening now, not what happened last month.
Trade promotion analytics
Quantify trade spend ROI by retailer, event, and brand. Promotion analysis is the second-most-used capability on the platform today, helping CPG teams identify which promotions drive incremental volume and which simply shift timing. Across the platform, each shared dataset generates 0.1-0.3% additional profit for the retailer, with CPG collaboration doubling the return beyond direct data monetization.
Real outcomes, proven in production
219 CPG subscribers
including the top 25 global CPG brands
2-3% annual revenue growth
from new CPG monetization streams at retail partners
$4M incremental monetization revenue
delivered through a single major European grocery partnership (Albert Heijn)
576 active CPG users
across 70 companies collaborating on category analytics