CPG

CINDE gives CPG brands real-time category intelligence and retailer collaboration on one platform.

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Most CPG teams make those decisions with fragmented data across retailers and weeks of manual aggregation. By the time insights reach the field, shelf conditions have changed, execution gaps have gone undetected, and promotions have run without verification.

See category performance, share trends, and competitive dynamics across all retail partners in one view. 219 CPG companies already use the platform to replace weeks of manual data compilation with analytics across sales, promotions, assortment, and shopper behavior.

Collaborate with retail partners on shared assortment, promotion, and pricing recommendations, grounded in the same source of truth. 576 active CPG users across 70 companies work alongside their retail counterparts on the platform today.

Know whether promotions are actually on shelf, whether planograms match the agreed plan, and where availability gaps are costing sales. Real-time shelf intelligence replaces periodic audits with continuous visibility, so your field team acts on what’s happening now, not what happened last month.

Quantify trade spend ROI by retailer, event, and brand. Promotion analysis is the second-most-used capability on the platform today, helping CPG teams identify which promotions drive incremental volume and which simply shift timing. Across the platform, each shared dataset generates 0.1-0.3% additional profit for the retailer, with CPG collaboration doubling the return beyond direct data monetization.

219 CPG subscribers
including the top 25 global CPG brands
2-3% annual revenue growth
from new CPG monetization streams at retail partners
$4M incremental monetization revenue
delivered through a single major European grocery partnership (Albert Heijn)
576 active CPG users
across 70 companies collaborating on category analytics
PepsiCo Northern Europe uses CINDE shopper analytics to strengthen category development across multiple retail partners, moving from periodic reporting to continuous insight-driven collaboration.
1000+ characteristics indexed per store
Stronger decisions, backed by AI and human expertise
“We already subscribe to NIQ or Circana”

Measurement panels tell you what happened across the market. CINDE shows you what’s happening on the shelf right now, at the retailers where you sell, and connects those insights to joint action plans with your retail partners. Panels and CINDE serve different jobs in your RGM workflow.

“Our retail partners use different systems”

CINDE is deployed at 900+ retail clients across 300,000+ stores. Your retail partners may already be on the platform. Where they are, you get access to shared analytics and collaborative workflows without building custom integrations.

“We have our own analytics team”

CINDE doesn’t replace your analysts. It eliminates the weeks they currently spend aggregating data across retailers, so they can focus on insight and action instead of data wrangling.