https://www.youtube.com/watch?v=fB_5utjVWVw

To achieve peak sales performance and generate alternative revenue streams, smart retailers are using AI to quickly gain clarity on category performance and share data with suppliers to co-create value for shoppers. Rachael Hadaway, SVP of CPG Solutions with SymphonyAI Retail CPG, explains how and what happens when retailers bring shopper data into the assortment process.