Video

Using AI to put shoppers at the center of decision-making

Rachael Hadaway
 

Data-driven decision-making has entered a new era in which the best retailers are defined by special skills.

To achieve peak sales performance and generate alternative revenue streams, smart retailers are using AI to quickly gain clarity of category performance and share data with suppliers to co-create value for shoppers. Rachael Hadaway, SVP of CPG Solutions with SymphonyAI’s Retail/CPG division, explains how and what happens when retailers bring shopper data into the assortment process.

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