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The premiumization trend is having a powerful impact on retail sales globally, according to new research from SymphonyAI. An AI-powered analysis of three billion transactions from 107 million households revealed surprising shopper behaviors and category impacts retailers and CPGs can use to target a high value shopper segment that drives a disproportionate percentage of growth. Join this webinar to learn:

• The definition of premiumization and the three core attributes of shoppers who purchase at higher price points.
• Premiumization trends by category and the impact on sales.
• The role of promotions and their impact on premiumization and brands.
• Effective strategies for retailers and CPGs to capitalize on premiumization.

Sign up to watch this half-hour presentation and download the deck full of insights shared from the team.

Presenters:

Laetitia Berthier, Head of Customer Centric Retail Solutions Presales, SymphonyAI

Joshua McCann, Head of HQ Client Delivery, SymphonyAI