The wealth effect in retail: winning with shoppers willing to pay more

The premiumization trend is having a powerful impact on retail sales globally, according to new research from SymphonyAI.  An AI-powered analysis of three billion transactions from 107 million households revealed surprising shopper behaviors and category impacts retailers and CPGs can use to target a high value shopper segment that drives a disproportionate percentage of growth.  Join this webinar to learn:

• The definition of premiumization and the three core attributes of shoppers who purchase at higher price points.
• Premiumization trends by category and the impact on sales.
• The role of promotions and their impact on premiumization and brands.
• Effective strategies for retailers and CPGs to capitalize on premiumization.

Sign up to watch this half-hour presentation and download the deck full of insights shared from the team.