CPG Monetization
Your retail data is worth millions. Start monetizing it.
Promotions, sales, shopper behavior, assortment performance, and shelf execution: CPG brands will pay for all of it. CINDE turns your platform data into a recurring revenue stream.
CPG brands spend billions on trade promotions with almost no visibility into what happens at the shelf.
CPG brands spend billions on trade promotions with almost no visibility into what happens at the shelf. Retailers sit on the intelligence they need: sales, promotions, shopper behavior, shelf execution. Packaging and selling that data is a new revenue line with no new products or stores.
Explore the model
A recurring revenue stream from existing operations
CINDE generates analytics across every layer of your operation: sales and volume trends, promotion effectiveness, assortment performance, shopper and household insights, and shelf execution. CPG brands subscribe for access. You monetize what was locked inside your platform.
Intelligence CPG partners cannot get elsewhere
Syndicated data from measurement firms is periodic and aggregated at the market level. Your platform data is real-time, retailer-specific, and spans promotions, sales, assortment, and shelf execution. That is why CPG brands pay for it.
Joint analytics, not just data delivery
Both sides work from the same platform and methodology. Category reviews, promotion analysis, and basket insights happen in one place. No more dueling spreadsheets in supplier meetings.
Real outcomes, proven in production
219 CPG brand subscribers
at a leading U.S. grocer.
576 active users
across 70 companies
Category reviews
account for 50% of platform activity
Promotion analysis
account for 25% of platform activity
$1M profit uplift per promotion
at Kraft Heinz. "With SymphonyAI, we put the shopper at the center of every decision." (Jessica Keenan, Director of Category Leadership)
2-3% annual revenue growth
from new monetization streams across retailers deploying CPG collaboration programs with CINDE
0.1-0.3% additional profit
generated from each shared dataset (sales insights, promotions, assortment, customer segmentation, store execution)
Top five data types by contribution
customer and promotion insights (25%), assortment analytics (18%), store intelligence (18%), supply chain data (14%), and customer segmentation (12%).
Double returns
CPG collaboration doubles the return beyond direct data monetization revenue