Danish retailer Dagrofa selects SymphonyAI to meet evolving customer needs with improved assortments and optimized space plans

12.18.2020 | By Mark Speyers

DALLAS – Dec. 18, 2020 – SymphonyAI, the leading global provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, today announced that Dagrofa, one of the leading Danish grocery retailers, has selected SymphonyAI’s category planning solutions to better meet customer demands in one of Europe’s most competitive markets.

The Dagrofa Group is one of few grocery groups in Denmark that has independent merchants that operate the vast majority of its stores. Dagrofa operates MENY, SPAR, Min Købmand and Let-Køb banners – a total of approximately 514 stores.

Dagrofa’s category managers needed a tool and common process to put the full range it sells into stores. Decisions around assortment were based on sales data and market data but lacked an overall way to streamline tasks for category insights, evaluation, planning and retail execution. Specifically, it required a range management tool for category use and also wanted to create the best cluster-level assortments.

“The extensive FMCG retail experience that SymphonyAI brings to the table, plus their innovative AI-enabled solutions, really made the difference in our evaluation of prospective vendors to take us to our new phase of growth,” said Michael Christensen, Category Director, Dagrofa. “Dagrofa’s motto is ‘stronger together’ (#stærkeresammen), and we believe the partnership with SymphonyAI will certainly make us stronger. We’re confident that the new solutions will enable us to increase product relevance to our customers – and delight them in the process.”

Dagrofa will now be able to deliver more granular assortment clusters with relevant shelf space plans. In addition, its improved assortment optimization will enable assortments that incorporate more data-driven decisions around current customer behavior. Also, the new solution will help Dagrofa better support future store clusters and store-specific space solutions, contributing to increased sales and gross profits.

“We’re delighted that Dagrofa selected us over some very strong competition,” said Chris Koziol, CEO, SymphonyAI. “Most of all, we know that our category planning solutions have the maturity and proven success with our retailer customers around the world – and we’re excited to be part of Dagrofa’s success in reaching its strategic goals.”

About Dagrofa

Dagrofa is not just one of the country’s largest grocery groups, it is one of few grocery groups in Denmark that have independent merchants that operate the vast majority of the group’s stores. Skilled merchants who provide the Danes with daily food experiences and are involved in the local community.

The Dagrofa Group operates MENY, SPAR, Min Købmand and Let-Køb chains – a total of approximately 514 stores.

Dagrofa Logistik a/s is also part of the Dagrofa Group. The sales and logistics company is one of Denmark’s largest food wholesalers and sells to both domestic and international customers.

About SymphonyAI

SymphonyAI offers the industry’s leading AI-enabled platform accompanied by a suite of customer-centric solutions that deliver profitable growth for retailers and CPG manufacturers. SymphonyAI’s innovations span the retail value chain from customer insights, agile merchandising, promotion optimization, personalized marketing, fresh and center store management, to demand forecasting and inventory management. Our role-based solutions and CINDE, the industry’s first personal decision coach, provide users predictive analytics and prescriptive recommendations that make it easier to identify growth opportunities, activate plans and realize profit and revenue growth, from supplier to shelf. A strong global partner ecosystem helps us serve more than 1,200 organizations worldwide – including 15 of the top 25 global grocery retailers and 25 of the top 25 global CPG manufacturers – all through the Microsoft Azure Cloud. SymphonyAI is a SymphonyAI company.

About SymphonyAI

SymphonyAI is the fastest-growing private group of B2B AI companies, backed by a $1 billion commitment to deliver next-generation AI solutions for transforming the enterprise. SymphonyAI addresses use cases in healthcare and life sciences, retail and CPG, industrial manufacturing, energy, oil and gas, media and entertainment, defense, and financial services. Since its founding in 2017, SymphonyAI has grown rapidly to a group of eight companies with a combined revenue run rate of more than $350 million. Over 2,000 talented leaders, data scientists, and other professionals operate the group under the leadership of one of Silicon Valley’s most successful serial entrepreneurs, Dr. Romesh Wadhwani, founder of the Wadhwani Foundation. More at SymphonyAI.

Media Contact

Adrienne Newcomb
Ketner Group Communications (for SymphonyAI)


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