Largest retailer in Kazakhstan, Magnum Cash and Carry, to deploy end-to-end supply chain and category management solutions

04.24.2019 | By Mark Speyers

DALLAS – April 24, 2019 – SymphonyAI, the leading global provider of AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain, today announced that Magnum Cash and Carry, the market leader and fastest-growing FMCG retailer in Kazakhstan, has selected SymphonyAI’s solutions to manage its category management, pricing, supply chain and store operations.

Magnum needed to transition to a new and comprehensive system to optimize current processes and gain significant competitive advantage through its support organization’s growth and development strategy.

“We had a long process of evaluation of all major solution providers on the market against SymphonyAI,” said Artur Topolyan, Vice Chairman, Management Board at Magnum CashandCarry. “In the end, it came down to SymphonyAI’s ability to cover all company needs and its track record of successful deployments in leading grocery retail companies. We are glad to put into service this full range of solutions – from master data and retail operations management linked to a planning solution for end-to-end supply chain execution, price management and category optimization.”

Magnum Cash and Carry selected the following SymphonyAI solutions:

  • Mobility solutions for store management: Store Operations, Store Mobility,
  • BI analytical solution based on in memory technologies: Insights
  • Supply chain and data management solutions: Retail Data Management, Merchandise Management, Kitchen Management, Vendor Management, Invoice Reconciliation, Product Information Management, Demand Forecasting, Warehouse Replenishment, Store Replenishment
  • Price optimization solutions: Price Optimization,
  • Category management solutions: Assortment Optimization, Intelligent Clustering, Category Assessment

“We’re extremely pleased to have such an innovative and growing leader in the region adopt such a wide array of our integrated solutions,” said Stanislav Krupnik, General Manager, Russia and CIS, SymphonyAI. “We are excited to support Magnum in leveraging our solutions to their fullest to execute on their ambitious growth strategy, while increasing customer satisfaction at the shelf.”

Implementation of the end-to-end SymphonyAI solutions will be done by a mixed team of SymphonyAI’s resources knowledgeable in scale and best-practice implementation along with a team from the local partner, Consulting for Retail, to support local specifics and ensure the success of the deployment.

About SymphonyAI

SymphonyAI is the leading global provider of role-specific, AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain. Our proven, industry-leading, AI-enabled software, coupled with the industry’s only conversational natural-language AI interface, CINDE, provides key users with proven prescriptive and preemptive recommendations that make it easy to identify end-to-end growth opportunities, activate plans, and realize measurable profit and revenue growth. Our solutions are specific to key decision-maker roles focused on profitable growth across the retail value chain from source to consumer. With our strong global partner ecosystem, we serve more than 1,200 organizations worldwide – including 15 of the top 25 global grocery retailers, 25 of the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains – all through the Microsoft Azure Cloud. SymphonyAI is a SymphonyAI company. More at

Connect with SymphonyAI on social media:
Twitter: @symphonyretail

About SymphonyAI

SymphonyAI is a group of companies that provide the leading AI-centric solutions for transforming the business enterprise by driving revenue growth and operational excellence, for the retail, CPG, healthcare and industrial verticals, and for finance, IT and other key enterprise horizontal functions. Founded by Dr. Romesh Wadhwani, SymphonyAI is one of the fastest growing companies in the business-to-business AI solutions sector with revenue this year of $275 million and 1,500 employees. More at

Media Contact

Adrienne Newcomb
Ketner Group Communications

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