Moroccan retailer Marjane, selects Symphony EYC to optimize its warehouse operations

02.19.2013 | By Mark Speyers

[callout type=”callout–reduced-pad”]

As of 11 January, 2018 Symphony EYC became the Customer Intelligence Division of SymphonyAI.


Marjane logoMarjane Holding, a leading grocery, electrical and household goods retailer in Morocco, has selected Symphony EYC solutions to optimize the operations of its new 23 000m2 warehouse, located in the Casablanca region and managed by DHL.

Marjane Holding operates three brands Marjane, Acima and Electroplanet across approximately 70 stores in the Kingdom. To meet increasing demand from shoppers, the retailer plans to open additional sales outlets over the next three years. To meet these growth requirements, Marjane Holding opened a new warehouse at the beginning of 2012, with operations managed by DHL. The retailer has deployed the GOLD Warehouse Management solution and thanks to onboard forklift terminals, staff are now able to monitor in real-time – human and material – resources as well as inventory movement within the warehouse.

DHL order pickers are now also equipped with GOLD Warehouse Voice Operations. This technology has enabled them to communicate vocally with their hand-held smart devices, in addition to the usual techniques (flash, touch screen, keyboard, etc.), improving productivity whilst reducing costs.

Latest Insights

Harnessing the Power of AI in OTT Monetization
05.23.2024 Webinar

Harnessing the Power of AI in OTT Monetization

Media Square Icon Svg
ServiceOps 2024 Automation
05.23.2024 Analyst report

ServiceOps 2024: Automation and (gen)AI-powered IT service and operations

Enterprise IT Square Icon Svg
Improving detection efficiency with AI

Improving detection efficiency with AI

Financial Services Square Icon Svg