Slovenian third-party logistics firm to support rapid expansion of operation with SymphonyAI Warehouse Management

03.30.2020 | By Mark Speyers

DALLAS – Mar. 30, 2020 – SymphonyAI, the global provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and CPG manufacturers, today announced that BTC is implementing SymphonyAI Warehouse Management.

A major Slovenian third-party logistics provider, BTC, offers logistics services for the likes of leading gasoline retailer, Petrol, as well as well-known CPG manufacturers in the region Atlantic, Dr.Oetker, Bayersdorf, Zito, Pernod Ricard and more. In an effort to support its modernization and growing operations, BTC turned to SymphonyAI for warehouse management and Android-based voice solutions.

“To compete today in the fast-moving and complex distribution and wholesale sector, you can’t ever stop looking ahead to make all systems and processes as frictionless as possible,” said Matej Bregar, CIO, BTC. “We have very aggressive plans for the modernization of our operations and with this comes complexity that can only be supported by a highly sophisticated warehouse management platform.”

The systems are being deployed in two phases. In phase one, currently underway, BTC is focused on deploying the new warehouse management solution across the six distribution centers, with the first warehouse to go live in less than six months. Phase 2 will see the deployment of voice operation and billing and robotics across the distribution centers.

“SymphonyAI is honored to be chosen by BTC and looks forward to the mutual achievement of their strategic growth plans,” said Matjaž Žnidarič, Strategic Account Manager, SymphonyAI. “Our solutions give BTC’s logistics real-time visibility into the status of its complex warehouse system and the addition of voice operations in the near future will truly maximize performance, improve traceability and overall warehouse efficiency.

Voice directed and tailor-made for fresh item management, SymphonyAI warehouse management solutions help retailers gain real-time visibility for maximum performance at lower costs, dramatically increasing traceability and warehouse efficiency.

Learn more about SymphonyAI Warehouse Management.

About BTC

The BTC company is one of the leading commercial property development companies in the region. Under the brand name BTC City, it manages one of the largest business, shopping, entertainment, recreational, and cultural centers in Europe, located in Ljubljana, the capital of Slovenia. Additionally, it also manages two shopping centers in Novo mesto and Murska Sobota and provides first-class property management services for the largest Slovenian clients in the commercial real estate service sector. The BTC Company also runs a logistic service business unit, which holds the leading market position in FMCG logistics in Slovenia. The BTC Company has established many new international business partnerships within its BTC Living Lab platform, enabling promising Industry 4.0 and Society 5.0 solutions to be tested and developed in a real testing environment.

About SymphonyAI

SymphonyAI offers the FMCG industry’s only integrated AI-enabled marketing, merchandising and high-performance supply chain solutions for retailers and CPG manufacturers designed with customer insights to fuel recommendations for profitable growth. Founded on CINDE and GOLD enterprise solutions, SymphonyAI’s innovations span the retail value chain from agile merchandising, promotion optimization, personalized marketing, fresh food and store management, to demand forecasting and inventory management. A strong global partner ecosystem helps us serve more than 1,200 organizations worldwide – including half of the world’s top 30 grocery retailers and all of the top 25 global CPG manufacturers – all through the Symphony Retail Cloud, driven by Microsoft Azure Cloud. SymphonyAI is a SymphonyAI company. For more information visit

About SymphonyAI

SymphonyAI Group is the fastest-growing private group of B2B AI companies, backed by a $1 billion commitment to deliver next-generation AI solutions for transforming the enterprise. SymphonyAI Group addresses use cases in retail, healthcare, financial services, industrial, manufacturing, defense, and media. Since its founding in 2017, SymphonyAI Group has grown rapidly to a group of six companies with a combined revenue run rate of $300 million. Over 1,700 talented leaders, data scientists, and other professionals operate the group under the leadership of one of Silicon Valley’s most successful serial entrepreneurs, Dr. Romesh Wadhwani. For more information visit

Media Contact

Adrienne Newcomb
Ketner Group Communications (for SymphonyAI)


Latest Insights

convenience fuel retailing Fuel Retail Analytics
05.17.2024 Blog

Shopper Analytics Give Convenience Retailers Fuel to Increase Loyalty and In-Store Sales

Retail / CPG Square Icon Svg
Using vertical AI to solve specific business problems

Using vertical AI to solve specific business problems

AI Square Icon Svg
Introducing SensaAI for Sanctions

Introducing SensaAI for Sanctions

Financial Services Square Icon Svg