Presented in partnership with Parks Associates

Converging ad-supported and subscription revenue models have forced media organizations to reconcile complex data sources, formats, and requirements.

Featuring the latest research from Parks Associates, this white paper examines how content sellers and service providers derive insight in the new data ecosystem to provide clarity around the value of OTT content they seek to monetize.

Topics include:

• Trends in subscriber behavior, cancellation, and service stacking
• Impact of FAST and niche content on the competitive landscape
• Market trends driving new audience engagement opportunities
• Data-driven strategies that optimize content portfolio value
• Best practices for managing and analyzing complex data sets