Collaboration and Monetization
Collaboration and Monetization
Most collaboration and monetization programs stop at planning and insights. SymphonyAI drives real value by turning insights into in-store execution that improves sales and operations. These retailer and CPG collaboration programs are designed to deliver measurable impact to retailers and their collaborating CPGs, centered on winning their customer and improving operations.
A common goal leading to revenue growth
Connecting Retailers and CPGs for Better Shopper Understanding and Growth
Retailers and CPGs share the goal of enhancing customer experiences, increasing loyalty, and growing revenue. SymphonyAI’s collaboration and monetization programs enable both to achieve these outcomes through joint business planning with shared shopper analytics, supply chain insights, and store execution feedback.
Collaboration and monetization delivers significant returns
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10X+
ROI for retailers and their CPG partners
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2-3%
Annual revenue growth through personalized offers, localized assortments, and effective store execution
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3-10%
Improved on-shelf availability by prioritizing re-stocking actions
Collaboration and monetization powered by CINDE Connected Retail
SymphonyAI’s CINDE Connected Retail portfolio powers collaboration by enabling retailers to securely share critical analytics—shopper behavior, store operations, and supply chain insights—with CPGs, while maintaining full control over decision-making and execution.
Features
Detailed, near real-time sales and transaction insights, allowing retailers and CPGs to make data-driven decisions at the item and store level.
Personalized offers and localized assortment recommendations tailored to shopper profiles and buying habits, driving sales and customer engagement.
Store intelligence solutions that monitor and alert store operators of out-of-stocks and other on-shelf availability issues in real-time.
More accurate demand forecasting and replenishment to increase on-shelf availability and satisfy shopper demand.
Types of collaboration programs
The CINDE Connected Retail Platform enables retailers to collaborate with their CPGs partners from shopper insights through store execution and supply chain management. These include:
Shopper Insights
Enable CPGs to identify key shopper segments and improve category performance by developing precise marketing and retail strategies based on real shopper analytics.
Localized Assortment Optimization
Help CPGs optimize assortments by monitoring performance, understanding transferable demand, and making data-driven recommendations to meet shopper needs.
Promotional Effectiveness
Give CPGs full visibility into promotional performance and allow them to plan and test scenarios to optimize promotional impact and investment.
Personalized Marketing
Allow CPGs to propose and execute campaigns based on real shopper analytics and targeting, reaching specific shopper segments with offers and coupons to support marketing objectives, driving category growth, and enhancing retention and loyalty.
Store Intelligence and Execution (On-shelf Performance and Compliance)
Collaborate with CPGs to monitor and improve on-shelf performance, planogram compliance, and out-of-stock performance, optimizing the shopper experience and growing sales for the category and CPG brands.
Supply Chain Intelligence and Execution
Collaborate in near-real-time to resolve supply chain issues with immediate actions and root-cause analytics for lasting improvements. Our solution integrates shopper data to enhance demand forecasting, replenishment, and shrink management, ensuring better product availability and stronger customer loyalty.
Why partner with SymphonyAI?
Unmatched insights
SymphonyAI delivers the most comprehensive suite of AI-powered tools, offering actionable insights across the entire retail value chain—from transactions and loyalty to on-shelf performance and supply chain management.
Customized support
SymphonyAI doesn’t just offer software; our dedicated retail experts provide personalized support, ensuring you maximize the value from every collaboration program with tailored coaching and consulting.
Leading monetization
As a leader in retailer-CPG monetization, SymphonyAI seamlessly connects insights to execution, ensuring strong CPG engagement and unmatched ROI.
Customer success
CASE STUDY
Kraft Heinz Strengthens Retailer Collaboration and Shopper Focus
Discover how Kraft Heinz is revolutionizing retail collaboration and enhancing shopper focus through AI-based data-driven insights from SymphonyAI.
CASE STUDY
Albertsons merchandising executive Teresa Whitney uses SymphonyAI to create value with AI-powered solutions
Albertsons is uncovering actionable insights faster than ever, understanding variables such as transferable demand, and making optimal assortment decisions informed by shopper data.
CASE STUDY
PepsiCo Northern Europe embraces SymphonyAI Retail shopper insights to build business across multiple categories
PepsiCo Northern Europe uses SymphonyAI’s AI analytics to drive digital transformation, enhance retailer collaboration, and improve productivity by leveraging data for shopper-informed assortments and strategic resets.
Weis Markets Selects SymphonyAI CINDE AI for Deep AI-Based Customer Analytics to Deliver Category Management Excellence
Mid-Atlantic food retailer Weis Markets has selected CINDE AI to develop prescriptive insights that uncover opportunities and actions to engage customers and accelerate growth.
Benefits for Retailers
Boost revenue through collaborative insights to execution
Attract CPGs willing to invest in access to your collaborative insights to execution platform, accelerating growth and generating additional revenue.
Optimize resources while retaining control
Leverage CPG resources for category projects, reducing pressure on internal teams while maintaining control over access and decision-making.
Drive category growth with strategic planning
Foster category growth through strategic, customer-aligned planning and execution initiatives, achieving significant ROI and category expansion.