What is a Customer Loyalty Program?
Customer loyalty programs can take many forms, but a common feature involves providing shoppers with rewards, incentives and content to encourage continued patronage and increased spending and trip frequency, while also providing retailers and brands valuable behavioral data.
Why is a Customer Loyalty Program important?
Loyalty programs allow retailers to gather data about shoppers that can be used to provide valuable incentives that strengthen customer relationships and improve the effectiveness of targeted marketing efforts to bolster loyalty.
