
For many insurance compliance teams, rules-based monitoring has been the foundation of their AML strategy for years. It’s familiar, auditable and easy to implement. Historically, it’s been enough to satisfy regulatory requirements .
But that view is quickly becoming outdated.
In this round of the “Compliance myth-buster series: Insurance edition”, we tackle the belief that static rules are sufficient to combat modern financial crime and show why insurers must move toward adaptive, intelligence-led approaches.
Most legacy AML systems rely on rules that trigger alerts when certain thresholds are crossed or predefined conditions are met. These might include:
These rules are typically hardcoded and reviewed infrequently. As long as alerts are being generated and investigated, the system is considered to be ‘working’.
But here’s the problem: Criminals don’t play by static rules. Criminal behavior is dynamic and evasive. Today’s financial criminals use complex, evolving tactics to hide their activity. They know what thresholds trigger alerts. They know how to space out transactions, route activity through multiple intermediaries, and exploit product and jurisdictional gaps.
The simple truth is that rules alone aren't enough. Here’s why:
Let’s say an individual tops up a policy with small amounts multiple times over three months with none exceeding your organization’s risk threshold. They then surrender the policy for a full refund. A rule that flags single large payments or early surrenders might miss this entirely.
Meanwhile, dozens of legitimate policyholders are caught in alerts because they paid in lump sums during onboarding, which drives up false positives and consumes investigator time.
The net effect? Wasted resources, delayed detection, and growing regulatory risk.
What’s needed is AI-powered detection that learns from behavior, not just predefined conditions. Machine learning models can:
By integrating historical case data, policy behavior, regional risk profiles, and entity linkages , these models build a dynamic view of risk, constantly updating as new information comes in.
The good news is that it isn’t too late to upgrade your approach to AML. Here is a quick five-step process to immediately improve your institution’s efforts and effectiveness:
Rules are important. They form the backbone of a compliance program.
But alone, they’re like a smoke alarm that triggers every time someone cooks toast. You’re constantly reacting and you risk missing the real fire.
By pairing rules with adaptive AI, insurers can cut noise, detect hidden threats, and deliver on the regulator’s growing focus: effectiveness.
Read the next article in the “Compliance myth-buster series: Insurance edition” now:
Myth #4: “If it’s not regulated, it’s not a risk” – why ignoring unregulated product lines could be your biggest blind spot.
Compliance myth-busters: Insurance edition: Myth #1: AML insurance—still low risk?
Compliance myth-busters: Insurance edition: Myth #2: False positives are inevitable in insurance AML
Compliance myth-busters: Insurance edition: Myth #5: AML and fraud teams can operate in silos
Redefining Risk: The Insurance Industry’s New Reality
Webinar: Regulators, risk & reinsurers: AML’s New Frontier
Data Sheet: Compliance for Insurance
Learn more about AML compliance designed for insurance
Download our white paper “Elevating compliance in insurance: A risk-driven, AI-powered approach to AML and sanctions screening” to explore how top insurers are integrating AI, reducing false positives, and meeting global compliance demands.
False positives are common because legacy AML systems rely on static, rules-based detection - often designed for banking. These systems struggle to handle sparse customer data, limited behavioral signals, and fragmented insurance workflows, especially in non-life products. As a result, they flag large volumes of normal activity as suspicious without proper context.
Not necessarily. When 90–95% of alerts are false positives (as shown in industry benchmarks), investigators spend the majority of their time clearing non-issues. This means real threats may go undetected, or are investigated too late. High alert volume does not equal high detection quality.
Yes. AI can learn from historical case decisions, customer behavior, and known typologies to better distinguish true anomalies from normal variation. This enables fewer, more accurate alerts without compromising regulatory defensibility.
Not with the right solution. Modern AML platforms use explainable AI, which provides clear justifications for alerts, risk scores, and model behavior. This is critical for regulatory audits and internal trust. It's becoming a must-have under evolving global guidelines.
Accepting high false positives leads to:
Over time, it becomes a competitive disadvantage.