Blog

Top 5 takeaways from Hannover Messe 2025

04.30.2025 | Mike Peterson

SymphonyAI in the spotlight

The Hannover Messe showfloor was alive with innovation, drawing 127,000 visitors from over 150 countries—all eager to see how the latest technology, hardware, and services are accelerating digital transformation across the industrial world.

Mike Peterson at Hannover Messe
Mike Peterson and Mark Besser at Hannover Messe

For SymphonyAI, the event was both a celebration of progress and a launchpad for deeper collaboration. We were proud to be featured at the Microsoft and Dell Technologies booths, sharing how we’re working with customers to drive real-world impact with actionable AI—both at the edge and in the cloud.

Here are our top five takeaways from an unforgettable week:

1. AI in Manufacturing Has Moved from Exploration to Execution

The conversations we had—with customers, prospects, and global tech partners—made one thing crystal clear: the manufacturing industry is no longer just exploring AI. It’s deploying it. The buzz wasn’t about “what if,” but about what’s working now. We’re past the curiosity phase. Now, it’s all about tangible outcomes.

2. Predictive, Generative, and Agentic AI Are Making a Real Impact

From live demos to deep-dive discussions, it was exciting to show how AI is solving some of the industry’s biggest pain points:

  • Predictive maintenance is helping reduce unplanned downtime and extend asset life.
  • Generative AI is accelerating root cause analysis, solving in minutes what once took hours.
  • Early warning detection is improving both safety and product quality.
  • Process optimization at scale is helping ops teams meet aggressive production and sustainability targets.

Seeing a prospect’s eyes light up after trying an unscripted prompt on an AI agent focused on reliability? Priceless.

3. The Human Element Still Matters

Catching up with customers, partners, old friends—and even our own globally distributed team—was a reminder that no amount of tech can replace the power of face-to-face connection. Hearing first-hand how AI is impacting operations or where new challenges are emerging helps us build better solutions and deeper relationships. Thank you to everyone who stopped by to see us!

4. Live Demos = Real Conversations

There’s nothing like a live, unscripted demo to show the real power of AI. Whether we were discussing multivariate AI models in IRIS Foundry or answering spontaneous queries from visitors, the hands-on experience brought our technology to life.

Live demos as Hannover Messe
A live demo at Hannover Messe

5. Stronger Together with Our Partners

Our presence at Microsoft and Dell’s booths highlighted the strength of our partnerships. Whether it was showcasing how SymphonyAI leverages Microsoft Azure IoT Operations or Dell Native Edge, the collaborative momentum was undeniable. A special thanks to the teams at Microsoft and Dell who made this a success!

Looking Ahead

This year’s Hannover Messe was a powerful reminder of how far industrial AI has come—and how much further we can go together. The shift from theory to results is well underway, and SymphonyAI is proud to be at the forefront of that journey.

We’re just getting started.

about the author
photo

Mike Peterson

Head of Partnerships & Business Development - Industrial

Mike Peterson is a seasoned leader in strategy, business development, and marketing with deep expertise in driving Go-To-Market execution across complex technology portfolios in the manufacturing sector. With a strong grasp of digital transformation, he specializes in Smart Factory initiatives, Workforce and Supply Chain Transformation, Product-as-a-Service models, and Customer Engagement. Recognized for his strategic vision, clear communication, and relationship-building skills, Mike brings a forward-thinking approach to industrial innovation.

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