Promotional Optimization
Project the outcome before you commit the spend
AI that projects promotional lift, detects cannibalization, and estimates ROI before you commit spend. Stop planning promotions on gut feel.
Promotions are the largest controllable spend in most retail P&Ls.
The majority lose money or break even, and you only find out after the spend is committed. Planning without scenario modeling means every promotion is a gamble.
Predict lift before you commit spend
More than one million AI models, built at product group and store group level, forecast incremental sales, margin impact, and cannibalization for every proposed promotion. You see projected ROI before the spend is committed, not after.
Catch cannibalization before it erodes margin
When you promote one SKU, adjacent products are affected. AI identifies which promotions steal from your own margin (cannibalization), so you optimize the portfolio, not just the individual event.
Measure what actually worked
Continuous performance tracking separates incremental lift from baseline sales. You have timely visibility into whether a promotion is delivering, and the data to negotiate smarter with CPG partners.
Real outcomes, proven in production
$93M in promotional profit
at a top U.S. grocer in a single year, representing 51% of $182M total incremental profit. ~173 promotion projects optimized
Kraft Heinz uses SymphonyAI for promotional planning
"With SymphonyAI, we put the shopper at the center of every decision." (Jessica Keenan, Director of Category Leadership)
5.0% promotional sales uplift
measured in control group trials, with 1.2% total sales uplift across all categories touched by promotion optimization
-70% reduction in ineffective promotions
Fewer promotions that erode margin; more that deliver measurable incremental lift.
$2.20 incremental sales per $1 invested
Every $1 invested in a top-performing promotion delivers $2.20 in incremental sales versus underperforming promotions
