Fuel Retail Analytics
Fuel retail analytics to increase pump-to-store conversions
Connect the pump to the store to quantify how customer interactions and engagement programs drive business success at Fuel retailing sites, and share these foundational insights across your network
Increase pump-to-store conversions
Foundational business intelligence
Gain near real-time access to unified, detailed data from your total site operations, covering pump, charging station, car wash, loyalty program and c-store activities.
Connected site analytics
Harmonize customer journeys across your entire site, providing a precise understanding of how each component of your site offer manifests by transaction, trip & customer.
Holistic enterprise insights
Bring together the B2C, affiliate, payment, and B2B incentive programs you participate in and compare the operating and franchising models within and across your territories.
Seamless and secure data-sharing
Enable data-sharing with everyone who touches your business, no matter how large or complex the internal or external stakeholder community in your site network.
Quantify the impact of loyalty and fleet programs
Identify programs driving the most value and customer participation. Analyze loyalty penetration breakdowns, whether at the pump or in-store, and discover sites with the highest loyalty penetration and the factors behind it.
Activate your most valuable customer segments and identify high growth potential.
Evaluate total site spending across high-frequency customers. Establish the typical c-store weight of purchase for high-value fuel customers. Strategically target valuable customers at the pump.
Near real-time KPI diagnostics and benchmarks across your enterprise.
Compare core KPIs against network expectations by geography and banner to isolate top-performing store operators.. Evaluate the justification for 24/7 site operations based on daypart trends and track volume trends and variations across sites by fuel grade.
Conversion: Pump – Store – Basket and Beyond
Evaluate the customer journey, tracking and optimizing customer conversion across your site. Determine where conversion of fuel buyers into the c-store is falling and identify sites with low conversion for priority c-store categories.
