Personalized Marketing

Hyper-personalized retail marketing

Create hyper-personalized multichannel communications to boost customer loyalty and engagement with optimized spend.

Better 1:1 customer messaging and offers

Automate personalization

Effortlessly boost customer loyalty, ROI, and engagement with robust campaign and offer management. Automate personalized marketing for relevant offers that increase engagement, sales, and loyalty, without heavy resource investment.

Quickly respond to changing conditions

Stay ahead of shopper dynamics and purchase behaviors with predictive AI/ML. Forecast future behavior and receive recommendations to ensure offers are always relevant and powerful.

Easily collaborate with CPG partners

Simplify and streamline CPG collaboration. Intuitive dashboards and automated workflows make idea sharing, campaign performance monitoring, and adjustments seamless.

Deliver better personalized content

Tap the power of AI and ML to deliver truly personalized experiences for individual customers, boosting brand loyalty and engagement, while continuously improving campaigns. Advanced AI-driven offer allocation Machine Learning models that enable hyper-personalization that maximize redemption and ROI and continuously improve based on learnings. Direct customer target link from CINDE Insights via My Household Panel

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End-to-end personalization

Comprehensive, end-to-end personalized marketing tool with built in workflows to automate the personalization process from offer bank management, household target creation, campaign creation and management, offer allocation and campaign measurement. Multi-level conflict management between campaigns, offers, and customers.

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Speed to value

Launch a personalized marketing campaign in minutes, not days or weeks. Create truly personalized offers that integrate into your POS or loyalty management systems with ease. Cloud-based solution can be implemented, and your users live in 3 months, with ability to create campaigns from inception to execution within hours/days, not weeks.

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Increase CPG participation rates

Enhance collaboration with CPGs through a unified platform and automated workflows, streamlining offer creation and reporting. Inflight campaign measurement that allows CPGs and retailers to make better decisions / course correct. The collaboration portal allows for dynamic, CPG funded offer plan creation, submission and retailer review, all designed to drive CPG participation.

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Rapid, real, relevant results

  • 2x

    improvement in offer redemption

  • 5x

    increase in ROI

  • 2.5%

    increase in best customer base

Merchandising and Marketing product suite

Localized, customer-centric and space-aware assortment decisions at scale and speed to drive customer satisfaction, loyalty, and growth.

An older and younger man comparing products in a grocery store aisle, with the younger man holding a bottle and the older man consulting a list.

Related resources

 
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