Sonia Parekh, SymphonyAI VP of Client Engagement, Named a Leader in Tech by Store Brands

03.09.2022 | By Mark Speyers

DALLAS – March 9, 2022 – SymphonyAI, a leading global provider of integrated AI-powered marketing, merchandising and supp­­ly chain solutions for FMCG retailers and manufacturers, announced that its Vice President of Client Engagement, Sonia Parekh, was named a Leader in Tech by Store Brands. The first roundup of its kind by the publication, Store Brands Leaders in Tech highlights individuals who help optimize the supply chain, provide data analytics, and support the e-commerce and product-launch strategies of retailer own brands.

Parekh helps SymphonyAI’s customers take a data-driven approach to category optimization, brand strategy, customer analytics, and promotional and marketing analysis. In her role, she directly supports the own-brands teams at major national grocery chains to identify opportunities and help guide the launch of new own-brand offerings.

Parekh and her team also collaborate with private-label teams to leverage SymphonyAI insights for in-depth analysis of promotion effectiveness. These customers are then able to understand which consumers their brands attract and how they can extend the range of shoppers buying own brands. The value of SymphonyAI’s data extends even further, highlighting which brands are strongest in terms of loyalty. Armed with these insights, retailers work with Parekh and her team to create highly targeted own-brand expansion strategies that attract additional shoppers or get existing shoppers to buy more frequently. The data analytics also enable the retailer to understand consumer behavior and develop high-impact own brand strategies to drive increased sales and margins.

“I’m honored to be included in this roundup, especially at a time when opportunities for private label are at an exciting new high,” said Parekh. “The chance to strategically position and optimize own brands is greater today than ever before. In working with SymphonyAI, retailers gain meaningful insights into dynamics, like shopper loyalty for own brands versus national brands, the dynamics of switching behavior, and the impact of newly launched products. Every day, we’re delivering transformative results that translate to enhanced revenue and margins while deepening shopper loyalty, and I’m privileged to lead our teams that make this happen.”

With more than 25 years of experience in retail, management consulting and innovative technology, Parekh has a proven record of helping innovative retailers excel in analytics, data governance, data quality and data management to have a meaningful impact for their organizations. Her experience as a buyer and merchandiser for many retailers, including Walmart, offers her real-world perspective on the challenges and opportunities faced today in the industry.

To read the full cover story, visit Store Brands’ website.

About SymphonyAI

SymphonyAI is a leading global provider of role-specific, AI-powered revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain. Our proven, industry-leading, AI-enabled software, coupled with the industry’s only conversational natural-language AI interface, CINDE, provides key users with proven prescriptive and preemptive recommendations that make it easy to identify end-to-end growth opportunities, activate plans and realize measurable profit and revenue growth. Our solutions are specific to key decision-maker roles focused on profitable growth across the retail value chain from source to consumer. With our strong global partner ecosystem, we serve more than 1,200 organizations worldwide – including 15 of the top 25 global grocery retailers, 25 of the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains – all through the Microsoft Azure Cloud. SymphonyAI is a SymphonyAI company. More at SymphonyAI.


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