Retailers and suppliers are collaborating in new ways to develop sales strategies that are mutually beneficial, data-driven and technology enabled. Shoppers are the big winners of this value co-creation process known as data monetization, especially when properly executed.
Discover the right way to monetize data and increase collaboration when Progressive Grocer Editor Gina Acosta hosts top executives from SymphonyAI to discuss:
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Solving the bad data dilemma that is holding retailers back.
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A case study of data-driven supplier collaboration involving innovative retailers.
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Why data monetization doesn’t mean what it used to.
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Strategies to establish or expand win/win data monetization programs.
It’s a new day for data monetization in grocery. Get the insights needed to co-create value, generate alternative revenues and win with shoppers.
Speakers:
Lori Mills, SVP Global CPG, SymphonyAI
Sonia Parekh, GM and Global Head of Customer Centric Retailing, SymphonyAI
Gina Acosta, Editor-in-Chief, Progressive Grocer