Generative AI for retail innovation and productivity

Unlock the transformative power of GenAI in retail and CPG

Explore top use cases, enterprise value drivers, and overlooked risks in deploying generative AI.

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Overview

Generative AI (GenAI) is rapidly redefining how retailers and consumer goods companies operate. Unlike traditional AI, GenAI creates new content, enabling a new level of decision-making, automation, and innovation. In this white paper, SymphonyAI explores the current momentum behind GenAI, backed by global research, and dives into high-impact retail use cases and copilots.

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Inside the White Paper

Generative AI: From Hype to Business Transformation

• By 2024, GenAI became a top priority for the C-suite, with major consulting firms highlighting its disruptive potential.

• 55% of enterprises increased investment in GenAI within a year of ChatGPT’s launch.

• Gartner predicts over 80% of enterprises will be using GenAI by 2026.

Real Business Impact

Generative AI unlocks:

• Competitive advantage via faster insights and better decisions

• Automation of manual tasks for increased associate productivity

• Stronger shopper relationships through personalized experiences

• Unified enterprise data and actionable content generation

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Key Retail Use Cases: Copilots in Action

Category Manager Copilot

Empowers category managers to:

• Eliminate hours of manual reporting

• Understand drivers of sales changes instantly

• Enable better cross-functional collaboration

• Generate best-practice recommendations using retail-tuned LLMs

Demand Planner Copilot

Equips demand planners to:

• Analyze forecasts across complex datasets

• Detect demand drivers and root causes rapidly

• Reduce out-of-stocks, waste, and markdowns

• Increase forecast accuracy with predictive and generative AI

“Our copilots are positioned to create an explosion of productivity and growth opportunities in retail and beyond.”
— Manish Choudhary, President and CEO, SymphonyAI Retail CPG

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Investment Outlook

• Global GenAI investments will reach $143B by 2027 (IDC)

• CAGR of 73%, over twice the rate of general AI investment

• GenAI will represent 28% of total AI spending by 2027

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Why Now: The Urgency to Act

The rapid evolution of GenAI means:

• Waiting risks falling behind faster than ever

• First-mover advantage is real and growing

• GenAI enables every employee—from CEO to store staff—to engage with data and insights intuitively

“Generative AI is not just hype. It’s a game-changing innovation that demands immediate action and responsible scaling.”
— Todd Lohr, U.S. Tech Consulting Leader, Deloitte