Promotion Optimization
Increase customer loyalty and profitable growth
Rapidly evaluate promotions, measuring their impact on sales, margin, and customer loyalty. Use AI to nimbly make decisions and act at the UPC and store level, boosting promotional ROI and customer satisfaction.
Rapidly identify and eliminate underperforming promotions
Quickly evaluate promotions using metrics that matter
Evaluate promotional effectiveness across sales, profitability, and customer impact at the store and UPC level to understand which promotions are driving performance and which are underperforming.
Identify customer segment promotional insights to drive traffic and volume
Understand which promotions are driving store trips and sales and better plan future promotions based on store, region, and segment strategies and objectives with built-in segmentation tools.
Rapidly test new promotion ideas
Run “what-if” analysis in just a few clicks with rich machine learning models that eliminate expensive testing and prevent ineffective promotions.
Collaborate more deeply with CPGs
Drive better performance and collaborative decision-making with a shared platform for you and your CPG partners, providing a common view of impactful category data and opportunities.
Rapid evaluation of promotions
Understand in near-real time which promotions are effective and which are not so you can act quickly. Highly accurate, ML models estimate sales lift impact for each causal factor. Optimize investment returns by understanding the right promotions to run and those to stop.
Evaluation metrics that matter
Evaluation algorithms consider the impact on sales, margin, and customer behavior so you can make optimal promotional decisions. Automated ratings of promotions through sales, margin, and customer lenses.
Customer-centric analysis
Analysis at the customer level, to understand the impact of promotions on your most important segments. Customer identifiers give views of which promotions drive important customer groups.
Agile scenario planning
Machine learning-powered “what if” capabilities to understand the impact before costly deployment. Shared view of promotional impact enables more efficient promotion planning, including with CPGs.
Since we began working with SymphonyAI, we are better equipped to market to our customers because we know them better.”
Renato Stefanoni Commercial and Logistics VP, Extrafarma
Rapid, real, relevant results
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30%
reduction in inefficient promotions -
3x
uplift in promotion revenue -
1%
increase in overall revenue
We’ve found our partnership with SymphonyAI to be a true win-win scenario. Our customers feel recognized and valued…(and) we’ve benefited from improved customer loyalty.”
Flávio Almeida CRM and Private Label Manager, Extrafarma
Merchandising and Marketing solutions suite
Localized, customer-centric and space-aware assortment decisions at scale and speed to drive customer satisfaction, loyalty, and growth.
Localized, customer-centric and space-aware assortment decisions at scale and speed to drive customer satisfaction, loyalty, and growth.
